Digital Natives


We are Shane and Tanya Vaughan - Idaho natives who, between us, have over 35 years of digital marketing experience.  


Having recently sold her ecommerce supplements business, which she doubled in value in under 2 years, Tanya Vaughan is currently consulting full time for clients like you. She specializes in ecommerce and even started a new ecommerce business with her 11-year old daughter in 2020 which sells bird cages and supplies. Before that she was the VP of Marketing for Plant Therapy, a $40M essential oils ecommerce company. 

In 2013, Tanya was brought on as a partner to a traditional marketing agency to build the digital service offering as Chief Digital Officer, doubling the size of the company in under 3 years.

And, prior to that her experience included various ecommerce, DTC and B2B roles at companies like Bodybuilding.com, Boise start-up, CradlePoint, Symantec, Hewlett Packard and Micron. 

Speaking Engagements have included: 

- Search Engine Strategies - San Jose, CA

- Search Engine Strategies - New York, NY

- PubCon - Las Vegas, NV

- eTail - Palm Springs, CA

- Startup TV, Boise, ID

Tanya's LinkedIn Profile


Before joining Oppenheimer Companies to lead eCmmerce for Blendtopia, Shane Vaughan was the CMO of Receptra Naturals, a CBD ecommerce company based in Denver, CO.

Prior to that he has held executive level roles such as VP of Marketing at Plant Therapy, President of Ecommerce for Agri Beef (Snake River Farms and Double R Ranch) and Chief Marketing Officer for Boise tech startup, Balihoo.

Before that he held various marketing roles at Hewlett Packard, Wirestone and Daily & Associates marketing agencies.

Speaking Engagements have included: 
- Ebay/Magento Imagine - Las Vegas, NV
- Search Engine Strategies (SIS) - Park City, UT
- SMX West - San Jose, CA, 
- BIA Kelsey Leading in Local - Boston
- Ad:Tech San Francisco - San Francisco

Shane Vaughan's LinkedIn Profile



In a 15 minute phone call you can tell us your digital challenges, aspirations and goals and we can tell you how to achieve them (whether that's with us or not).

Give us a call or send us an email with a time that works for you.

Boise, ID  83702


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