ABOUT

Digital Native

Most recently, Shane Vaughan was the President of Ecommerce for Agri Beef. In this role, he held P&L responsibility for the entirety of the consumer ecommerce business at Agri Beef. Brands include Snake River Farms (snakeriverfarms.com), an ultra-premium line of American Wagyu (Kobe) beef and Kurobuta Pork used in the top steakhouses in the United States as well as The Double R Ranch, premium quality Northwest beef.

Recent Speaking Engagements: 
- Ebay/Magento Imagine - Las Vegas, NV
- Search Engine Strategies (SIS) - Park City, UT
- SMX West - San Jose, CA, 
- BIA Kelsey Leading in Local - Boston
- Ad:Tech San Francisco - San Francisco

Previously, he was the Chief Marketing Officer for Balihoo. In this capacity, he lead all marketing efforts from branding to lead generation for a rapidly growing SaaS platform. 

Prior to Balihoo, Vaughan was at Hewlett-Packard where he was the Global Search Engine Marketing Manager. In this position Vaughan set the strategic direction and overall investment strategy for HP’s significant annual search spend. Vaughan also directly managed a $15M annual search spend and consulted with other HP business groups regarding optimization strategies for their campaigns. 

Earlier in his career, Vaughan held several other positions with HP including New Business Customer Acquisition Manager, Business Development Manager and Marketing Programs Manager. Vaughan has also led Business Development for Wirestone, a web development company, and been in account services at Dailey & Associated Advertising where he worked on the Nestle account.